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Who Do You Think You Are? Vanessa Williams Ratings

Ratings for Who Do You Think You Are?

The overnight ratings for Season 2 Episode 1 of Who Do You Think You Are? with Vanessa Williams are up over at Zap 2 It – TV by the numbers:

The premiere of NBC’s Who Do You Think You Are? rang up a 1.3 adults 18-49 rating, down 18% from last season’s premiere. Following it, a two hour Dateline: NBC drew a 1.9 rating, up 12% from last Friday.*

The ratings are indeed down from last year’s Season 1 Episode 1 with Sarah Jessica Parker but keep in mind, that last year’s season had the Winter Olympics marketing arm on NBC behind it. This year I’ve not noticed as much television or print advertisement surrounding WDYTYA.  And readers might remember that back on January 6th, I predicted that WDYTYA ratings would be down compared to last season.

There is hope however.  I predict that next week’s Tim McGraw episode will be the highest rated WDYTYA episode ever.  Stay tuned.

*UPDATE: The Futon Critic has pointed out that while the rating and share numbers for the 18-49 demographic are down 18% from last season, the number of viewers at 7.32 million is a series high for Who Do You Think You Are?.

© 2011, copyright Thomas MacEntee

4 thoughts on “Who Do You Think You Are? Vanessa Williams Ratings

  1. WDYTYA was advertised during many figure-skating events this winter on NBC, including the US National Fig Skating Championships last weekend, so it did get some hype (Ancestry is a sponsor of the figure skating). But you’re absolutely right–next week will see a big ratings bump!

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