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Open Thread Thursday: What’s Your RootsTech Strategy?

open thread

This week’s topic for Open Thread Thursday is:

RootsTech, a family history and technology conference, starts on Thursday, February 2, 2012 and runs through Saturday, February 4, 2012.

If you are attending RootsTech, what are your plans to not only participate in sessions and experience the Expo Hall, but to also report on the happening via social media? Will you post to your blog each day or several times a day?  Will you give a recap at the end of RootsTech? Or will you use social media channels such as Facebook and Twitter? And what are your goals in attending RootsTech?

For those “playing at home,” will you be following the live streaming of sessions? Will you be gathering with members of your genealogy society to watch some of the live streams?  Will you be participating in the social media conversation? What do you hope to walk away with from the RootsTech experience?

Post your responses in the comments or at a post on your own genealogy blog and place the link here in the comments.

My RootsTech Strategy

This will be my second RootsTech and my umpteenth large genealogy conference to attend.  I’ve found that I just can’t sit and do much blogging during the event.  Between my own presentations to deliver, meeting other genealogy bloggers and vendors, it just isn’t possible.

I’ll be taking a new and perhaps radical approach towards reporting on RootsTech next week.  I may not even open up my laptop while at the Media Hub in the RootsTech Expo Hall.  So what will I be doing?

One Word: Micro Blogging

With the advent of smart phones and mobile devices, it only makes sense that bloggers use these devices to do what is called micro blogging: broadcasting small snippets of text, video and audio via status updates on Facebook, Twitter and Google+. I encourage all bloggers attending RootsTech to consider the same approach and here’s why . . . so you can take full advantage of the RootsTech experience.

Value the RootsTech Experience

During past conferences I’ve often become frustrated and beat myself up over not being able to report on the event.  I’ve realized that the reason is because of the medium I’ve selected: traditional blogging.  I think with micro blogging, I can not only report on RootsTech but I can avail myself of every opportunity to network with other bloggers and vendors and experience the event to the fullest.

This fits nicely with my abundance model for genealogy, a goal I’ve set for 2012.


This is a great topic for this week’s Open Thread Thursday! And please, if you have a topic you’d like to see discussed among your genealogy blogging colleagues, please contact us and we’ll take it under consideration.

©2012, copyright Thomas MacEntee

6 thoughts on “Open Thread Thursday: What’s Your RootsTech Strategy?

  1. You know me, Thomas. I’m a HUGE Twitter (micro-blogging) pusher & user. And at this conference, I’ll be incorporating Google Plus, Facebook, and Pinterest into my master plan as well.

    It’s funny, but I get people who’ve followed me for a while on Twitter tweet to me, “You have a blog, too?”

    Here’s to micro-blogging,

  2. Thomas, I totally agree with your approach. After a few big conferences, I’ve finally realized that it’s just not possible (at least for me) to blog much during the event. There’s too much going on and I’m usually too exhausted by the end of the day to put 3 sentences together. I’m not even taking a laptop to SLC but will have a tablet and phone and plan to use Twitter, FB and G+. The only thing that might be posted to my blog during RootsTech is a few pictures.

  3. I’m focused on actual human contact, not blogging. I only leave the house to talk to other genealogists a couple of times a year, so I don’t want to spend that time in front of a screen. I can do that at home.

    I definitely plan to tweet a lot this year though. Last year I actually met quite a few people because I was tweeting in the same session they were, and then we connected afterward. It was really cool.

  4. Strategy? You mean I should have a strategy?

    But I do agree with you – it’s too difficult and time consuming to create blog posts during a conference! I may post to Facebook and Google+ but haven’t got used to Twitter yet…

  5. I’ve actually been giving this a lot of thought. My strategy is to utilize my iphone and my handheld video camera to it fullest potential using all the available social media options. My goal is meet the attendees, learn who is sitting beside me in the lectures. I do plan on some blogging but I make no promises when, where and how much. Besides that my goal -be a sponge – absorb, absorb, absorb.

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