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Genealogy Market Info: Family Tree Magazine 2013 Media Planner

Each October, I look forward to when Family Tree Magazine publishes its media planner for the coming year.  There usually is not much publicity about the document and most in the genealogy industry accidentally stumble upon it.  You can download the Family Tree Magazine 2013 Media Planner here (note: it is a large 5.5MB PDF file that will open in the free Adobe Reader).

While the intent of the media planner is to layout all the advertising options available at the most popular genealogy magazine in the United States, for me and many others, it gives updated information about the state of the genealogy market.

The following data comes from Family Tree Magazine reader surveys:

  • 92% of Family Tree Magazine readers want to learn about their ancestors’ lives
  • 85% want to record their tree for posterity
  • 82% aim to trace their family tree back as many generations as possible
  • 63% consider themselves intermediate genealogists; 19% are beginners
  • Magazine readers have been researching for an average of 19 years, and spend an average of 10 hours and 54 minutes each week on genealogy activities
  • Readers spend 8 hours and 12 minutes per week on online genealogy
  • 75% of their total genealogy time is spent on the Internet
  • Readers spend an average of $513 per year on genealogy
  • 49% of their genealogy spending is online

You can learn more by downloading the media planner and reading the various statistics in the  sidebars.  Also share your thoughts in the Comments below about the data.  Is it in-line with your views of the genealogy industry or your own habits and practices in genealogy?

©2012, copyright Thomas MacEntee

2 thoughts on “Genealogy Market Info: Family Tree Magazine 2013 Media Planner

  1. Thank you for the alert. I use this every year to update my busines plan. It contains some very valuable information for our businesses. Thanks again for the link saving me from having to hunt for it.

  2. Very interesting. I KNOW I spend more than 8 hours online. Plus there is many hours spent visiting cemeteries, family history centers, & courthouses. Yes, this hobby is totally addicting!

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