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Is Blogging No Longer Hip?


According to a new study conducted by the Pew Internet & American Life Project, it appears that blogging is no longer “hip” – well at least not for the under-30 set.

There is some very interesting data coming out of this study including the following facts:

  • 1 in 10 internet users has their own blog.  This means there must be about 30 million blogs in the United States.
  • The percentage of users over the age of 30 who maintain a blog is now at 11 % (in 2009) while it was 7% in 2007.
  • The rapid rise of social media including Twitter and Facebook may explain why the appeal of blogging has declined for those under the age of 30.
  • Young folk have become accustomed to the “brevity” inherent with Twitter and status updates.  Over 50% of them now access the Internet via mobile device.
  • But a backlash with the 140-character limit may be growing: sites such as Tumblr and Posterous are becoming more popular for creating quick and easy blogs that offer more characters and more personalization options.

© 2010, copyright Thomas MacEntee

5 thoughts on “Is Blogging No Longer Hip?

  1. Blogging Not Hip????? I am a blogger and I am one of the coolest, hippiest, grooviest people I know!

    However, as of next month I will be in the over 50 group and I did notice that the poll didn’t even ask about my age group. So I guess there is no need for me to get all riled up. But you know us hip, kool, groovy people tend to be a little high strung LOL

  2. I have a 19 year old and 14 year old. Blogging has never been hip for them. They are not interested in tweeting. Texting and facebook continue to be the rage for them. I believe at this stage its just about friends, staying connected, a place of their own with no parents to interfere. So parents invade the blogging world, and the kids move out. And yes parents are taking over facebook, and I believe you will soon see the kids moving out. Parents will never be hip in the eyes of their children. Sad but true. Still 21 in my mind.

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