The premiere of NBC’s Who Do You Think You Are? rang up a 1.3 adults 18-49 rating, down 18% from last season’s premiere. Following it, a two hour Dateline: NBC drew a 1.9 rating, up 12% from last Friday.*
The ratings are indeed down from last year’s Season 1 Episode 1 with Sarah Jessica Parker but keep in mind, that last year’s season had the Winter Olympics marketing arm on NBC behind it. This year I’ve not noticed as much television or print advertisement surrounding WDYTYA. And readers might remember that back on January 6th, I predicted that WDYTYA ratings would be down compared to last season.
There is hope however. I predict that next week’s Tim McGraw episode will be the highest rated WDYTYA episode ever. Stay tuned.
*UPDATE: The Futon Critic has pointed out that while the rating and share numbers for the 18-49 demographic are down 18% from last season, the number of viewers at 7.32 million is a series high for Who Do You Think You Are?.
© 2011, copyright Thomas MacEntee