BIG NEWS! MyHeritage Announces Major Collaboration with 23andMe

MyHeritage, the leading destination for discovering, sharing and preserving family history, announces a strategic collaboration with DNA testing site 23andme.

New collaboration combines family trees and DNA to empower individuals to discover and document their ancestry

MOUNTAIN VIEW, California & TEL AVIV, Israel – October 21, 2014: 23andMe, the leading personal genetics company, and MyHeritage, the leading destination for discovering, sharing and preserving family history, announced today a strategic collaboration that will provide an enhanced experience for individuals to discover their legacy based on genetic ancestry and documented family history.

23andMe pioneered autosomal DNA ancestry analysis for consumers, and has created the largest DNA ancestry service in the world. With a simple saliva sample 23andMe can reveal the geographic origins of distant ancestors and help people discover unknown relatives. MyHeritage helps millions of families worldwide find and treasure their unique history with easy-to-use family tree tools, a huge library of more than 5.5 billion historical records and innovative matching technologies for automating discoveries. Integrating the market leading solutions in ancestral DNA and family trees will provide an unparalleled experience for customers of both companies.

“We believe this collaboration with MyHeritage will offer our customers a vastly improved opportunity to build their family tree and discover new connections,” said Andy Page, President of 23andMe. “Given MyHeritage’s technology leadership in the ancestry space and vast global reach, we are excited about the value this relationship will bring to our customers around the world.”

“Combining genealogy with DNA-based ancestry is the next evolution in uncovering family history,” said Gilad Japhet, Founder and CEO of MyHeritage. “DNA testing can connect you to relatives you never knew existed, who descend from shared ancestors centuries ago, but family trees and historical records are critical to map and fully understand these connections. We have great respect for 23andMe’s technology and values, and its pioneering approach to genetics represents strong potential value for our users in the future.”

23andMe will offer its more than three quarters of a million customers around the globe access to MyHeritage’s family tree tools. This will allow 23andMe’s customers to enjoy automated family history discoveries. Smart Matching™ automatically finds connections between user-contributed family trees and Record Matching automatically locates historical records from the billions of records available on MyHeritage, pertaining to any person in the family tree. MyHeritage will utilize 23andMe’s API to provide the best experience for customers, by allowing any two people with matching DNA to explore their family tree connections. MyHeritage will also offer 23andMe’s Personal Genome Service® to its global community of more than 70 million registered users, in addition to the DNA tests it already offers.

The first phase of integration will be complete by early 2015. 

About 23andMe

23andMe, Inc. is the leading personal genetics company dedicated to helping people access, understand and benefit from the human genome. The company’s Personal Genome Service® enables individuals to gain deeper insights into their genetics and ancestry. The vision for 23andMe is to personalize healthcare by making and supporting meaningful discoveries through genetic research. 23andMe, Inc., was founded in 2006, and the company is advised by a group of renowned experts in the fields of human genetics, bioinformatics and computer science. More information is available at 23andMe’s health reports are not cleared by the FDA. US customers may purchase 23andMe’s ancestry-only product.

About MyHeritage

MyHeritage is the leading destination for discovering, sharing and preserving family history. As technology thought leaders and innovators in the space, MyHeritage is transforming family history into an activity that’s accessible and instantly rewarding. Trusted by millions of families, its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and ground-breaking search and matching technologies.

MyHeritage empowers families with an easy way to share their story, past and present, and treasure it for generations to come. MyHeritage is available in 40 languages.

Tuesday’s Tip – Is Your Genealogy In The Cloud?

Life in the cloud

As more and more genealogists and family historians leverage technology for research, many are using “The Cloud” whether they realize it or not. And then there are those who purposely store their data in a personal cloud (you can check out what we’re talking about here). Doing so allows them to access their research from anywhere in the world and on practically any type of computer or mobile device.

The Cloud: Not Just For Genealogy

The Cloud is being used in more and more ways that impact our daily lives. Here are some areas you may not have considered – see if you are using the cloud these ways:

  • Do you stream music/videos from the cloud? Streaming services can give you access to millions of files or you can host your own files to share home movies with family and friends!

  • How do you use the cloud to streamline your work and stay productive in and out of the office?

  • How do you use social media, email or instant messaging to stay in touch with friends and family?

  • How would your life be different if you didn’t have access to the cloud?

Here’s a neat infographic that outlines how many users are accessing The Cloud on a daily basis:

Life in the cloud

My Personal Cloud Experience

I use The Cloud in many different ways and each and every day. I couldn’t run my genealogy business without it especially since I travel to speaking engagements all the time. I don’t have time to copy data to a USB flash drive, remember to take it with me, and then hope I don’t leave it behind somewhere.

My music is on the cloud, my genealogy research is on the cloud, and more and more programs that I use – Evernote in particular – are cloud-based.

Staying Safe in The Cloud

Here are some tips on making sure that your data is safe when using The Cloud:

  • Use a reliable cloud platform – one that you’ve heard about or that other genealogists are using.
  • Look for a program that offers encryption of data.
  • Read the Terms of Services for any cloud program you select and understand what they can do with your data. Also, always have an “exit strategy” – meaning, an easy way to export your data and move it to another platform.
  • Make sure you have a strong password in place when accessing your data.
  • Consider not placing certain data – financial and health-related – on The Cloud.

©2014, copyright Thomas MacEntee. All rights reserved.

Review: BigMarker

bigmarker 01

UPDATE Wednesday 10 September 2014: See Update below at the end of this post for feedback on a recent BigMarker webinar.

BigMarker is a new content platform that combines the ability to host webinars – for free – along with building an online community . . . think Facebook Groups. Given many of the current issues involving the cost of reliable webinar platforms and the hesitancy of older users to join Facebook, BigMarker could be a viable solution for many genealogy societies and organizations.

The Basics

Like many websites, creating an account at BigMarker is free and once created you can update your personal profile with information including your photo.

bigmarker settings

Once you’ve completed your profile, you’ll likely want to create a community or host a conference (which is what BigMarker calls a webinar).

Community Feature

bigmarker community 01

Basically BigMarker’s Community feature competes with Facebook Groups, but offers quite a few more options. Also, for those genealogy societies and organizations that can’t convince some members to get on Facebook, BigMarker might be a better option.

From the main page, you can add a wallpaper graphic, a logo, invite others to join and share your community via social share buttons.

bigmarker community 02

Here are some of the functions you get once you create a community – all for free!

  • Bulletin – similar to a Wall or NewsFeed for a Facebook Group – this is where you post information for your community to see. Within the Bulletin area there are sub-functions including Share, Kudos and Poll.
  • Calendar – schedule events including upcoming conferences and more. A nice touch is that when you create a Conference (see below), it gets added to the calendar.
  • Conferences – lists upcoming conferences as well as recordings of past conferences.
  • About – contact information for the Community organizer, links to external websites and social media, etc.
  • Settings – set privacy features and notification features related to the Community.

Here are some other nice features that take BigMarker’s Community feature beyond what you can do on Facebook or other platforms:

  • You can have a private community or even an “invisible community.”
  • You can charge dues for members.
  • You can require future members to complete an application form with questions to answer.
  • You can allow others to invite new people to the community.
  • You can allow community members to see each other.

Limitations – Community

Right now I’m not seeing many limitations with the Community feature. My main concern is being able to export data if BigMarker should shut down or get bought out (not that I’m anticipating this, but I know the nature of startups . . .). As I’ve stated quite often, any time you are building something on someone’s platform and supplying your own data as well as your own time and effort, make sure you have portability of data and an exit strategy.

Community as Website Substitute?

What I’d love to see happen in the genealogy community is this: smaller genealogy societies who can’t afford a web presence could and should consider using BigMarker’s Community feature. Especially for those groups where members are adamant about not using Facebook or other social media. BigMarker is easy to use, the layout is simple, has a nice large font, etc.  It is very user-friendly to our demographic in genealogy!

Webinars aka Conferences

bigmarker webinar 03

The conference or webinar function is what first caught my attention since I currently am paying for a webinar platform (GoToWebinar) at a cost of $99 per month for a maximum of 100 attendees. In my initial testing, I found that BigMarker’s webinar feature comes with all the functionality of the other platforms including GoToWebinar: screen sharing, uploading of slide presentations, webcam, microphone, chat (group and individual), etc. Also, there is no download needed on the part of the attendee!

bigmarker webinar 02

FREE Webinar – Creating a Blog Header Using PowerPoint

20140909 blog header

In order to really test BigMarker’s conference function with a live audience, I’ll be hosting a FREE webinar this evening – Tuesday, September 9, 2014 at 8:30 pm Central and you’re invited! Well, the first 100 actually . .. The topic is Creating a Blog Header Using PowerPoint and I’ll be doing a live demo of how you can use PowerPoint to create graphics for your blog. Click here to register and I hope to see you online! Also, it would be great if, after the webinar, you could either send me your feedback on BigMarker or post the info out on social media for others to see.

Limitations – Webinars

Some points to keep in mind:

  • Different conference rooms – right now BigMarker is transitioning to a new non-flash technology (using WebRTC). If you set up a conference with the new room format, you have restrictions as to web browser, attendee numbers etc.
  • Webinar vs. Meeting – keep in mind that a meeting is a different animal all together and more of a “free for all” where everyone can talk, use a web cam etc.
  • Limited to 100 attendees – you would need to purchase a monthly subscription (currently $40 a month) to increase attendance to 250. I’ve talked to the creators of BigMarker and they are working on larger seating plans for 500 and 1,000 attendees.
  • Recordings – right now there is no way to download your recording of a webinar or meeting. There are options to upload them to BigMarker’s YouTube channel as well as your own YouTube channel. But an export is needed if a society wanted to place the recording behind its member’s only section.

Webinar Update

There was a major issue with the recording from the Creating a Blog Header Using PowerPoint webinar last evening. The portion of the recording where I shared my screen to show PowerPoint (the majority of the recording) is not visible. This is a limitation of the “room type” which I selected for the webinar.

Currently, BigMarker is transitioning between two different types of webinar rooms and migrating towards one which is non-Flash based. I opted not to use that room type because a) it limits attendees to 25 people right now and b) it has limitations for attendees in terms of browser type etc. I chose Door #1, as it were, not realizing that what I shared on screen would not appear on the recording.

So lesson learned. I think that BigMarker is still a concept “in development” at least when it comes to webinars. BigMarker is likely a good choice for the conventional webinar were you share slides, but it may not work for those speakers like me who do quite a bit of screen sharing and demonstrating apps and sites on the Internet.

We’ll keep an eye on BigMarker and see how things go over the next few weeks and months.


We’re almost five years into the “webinar revolution” in the genealogy industry and it looks like BigMarker is a platform that could serve many of our societies and organizations. My only concern right now is for those larger societies who run a year-long program of webinars and count on placing the recorded content behind their members only section. I’m not sure I would leave the reliability of GoToWebinar – even with its expense – to migrate to BigMarker.

As with all new programs and platforms, only time will tell. I think BigMarker is a keeper and I may continue using it for free webinars to generate interest in my own books and lectures. I’d love it if a year from now, BigMarker becomes a leader in the webinar delivery business and can continue to provide its user-friendly platform especially to larger audiences of 500 or 1000 attendees.

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Disclosure statement: I have material connections with various vendors and organizations. To review the material connections I have in the genealogy industry, please see Disclosure Statements.

©2014, copyright Thomas MacEntee. All rights reserved.