Over the past few months, I’ve worked with the folks at Vintage Aerial to learn more about their archive of over 25 million aerial photos and their product line. In addition, I’ve gotten to know a few of the Vintage Aerial staff as we’ve discussed the genealogy industry and how companies are using social media to sell their products and services.
During our interactions I was asked to review the “Vintage Aerial experience” as I call it: this includes the start to finish process of locating and selecting an image from their archives as well as receiving the framed print.
Locating and Selecting Images
When you visit the Vintage Aerial website, you first select a state and a county from a drop-down list. Then you provide contact information for yourself and details about the property including cross-roads. Click submit and a Vintage Aerial librarian will contact you via phone or email, depending upon what information you’ve provided.
Why aren’t the images available online? Realize that out of the 25 million images, only about 2 million have actually been digitized. Images are located by a librarian and digitized on-demand for the potential Vintage Aerial customer.
I received hyperlinks to several rolls of film that had been digitized for me. I was able to proceed up and down the backroads in the area where I grew up. I was thrilled to see some farms and home that I remember from my youth. While they didn’t belong to my family, I did recognize them and the memories came flooding back.
Eventually, I was able to locate an image that I liked and that had significance for me:
No, this is not the Macentee homestead. It is an aerial view of the Vanderbilt Mansion National Historic Site in Hyde Park, Dutchess County, New York. I grew up in this area and the mansion is situated on the Hudson River, about 2 miles north of the Home of Franklin D. Roosevelt National Historic Site.
Why did I select this image? While Vintage Aerial has a vast archive of images covering rural areas of 41 states, in my little neck of the woods where I grew up, there were no images pertinent to my own family history – or at least none that I could readily identify and locate with the help of the Vintage Aerial librarians. I did not have the exact current address for some of the old Austin and Putman farms from the early or even late 1800s.
So I opted for an image that brought back memories of exploring the history of New York’s Hudson River Valley as a child through various trips with my family.
I’m assuming that many visitors to the Vintage Aerial website will balk at purchasing a framed print starting at $349. I actually did a double-take when I first saw the pricing structure. In gathering more information from the Vintage Aerial website and talking with the Vintage Aerial staff, I have a better understanding of the current price point:
- The finished product is a framed print of the highest quality. It is not a quickly produced photo slapped into the cheapest frame available. Vintage Aerial uses quality finishes on both its frames and the print.
- With only 2 million of the 25 million archived aerial photos actually digitized, the vast majority of images must be pulled and digitized on demand for the customer.
- The finished product is unique – no other vendor has access to these images nor can they produce a print of this quality. The framed print is meant to be an heirloom and bring back memories as well as create conversation for those who view it.
I understand the situation Vintage Aerial is in with regards to digitization: it is not cost effective to digitize the entire collection without bringing in a partner vendor to do so. Most partners would want rights to the collection and the ability to provide the images to their users (think FamilySearch or Ancestry.com). So for now, the cost of a personal consultation with a potential customer, pulling images and digitizing on demand have to be covered by the price point of the end product.
I also have an appreciation for Vintage Aerial wanting to maintain the rights to the images and control their usage. I would hate to see tacky, schlocky products created using an image of my family’s homestead (I’m thinking Cafe Press Boxer Shorts or worse). Personally, I’d love to be able to create a t-shirt for family reunions with an image or a calendar with a series of images from Vintage Aerial (hint, hint).
The Framed Vintage Aerial Print
Once my order was placed with Vintage Aerial, I anxiously waited for the product to arrive. And once I did, I was impressed with several aspects:
- The product was well-packaged. Personally, having ordered many items online, I know how important this is especially when dealing with art work.
- Overall, the quality of the frame, the frame finish and color, and the print finish are excellent. It is what I would expect when ordering an heirloom item for a friend or family member.
Above, the framed print of the Vanderbilt Mansion on my office wall.
- Turning the item over, I could see how carefully the print was framed. Included on the back was a Certificate of Authenticity as well as hanging wire and supplies.
Above, the back of the framed print complete with Certificate of Authenticity and hanging supplies.
The finished product from Vintage Aerial is everything I would expect in terms of a high-quality heirloom at the price point available. There is nothing cheap or shoddy here; there were no corners cut in producing the framed print. This is artwork. Artwork that can bring back memories for a family.
Vintage Aerial provides a unique, high-quality product that is certain to impress any friend or family member who receives it and the “finished product” is excellent in terms of quality of the frame and photo finish.
Working with the Vintage Aerial librarians and staff to locate an image might seem cumbersome to some, but I actually enjoyed the process since just exploring the areas where I grew up brought back so many memories. I don’t think this is just a “genealogist” thing – I believe that most visitors will have the same experience in trying to select just the right image to be printed and framed.
Personally I feel that the price point is a bit on the high end for the genealogy market; however, over time I hope that the pricing will be more in line with other items available in the “memory keeping” area of genealogy products. Also, I hope to see Vintage Aerial provide other products using images from their vast library of photographs.
Overall, I think the Vintage Aerial experience is unique and its products are high quality and a great way to capture a family’s memories.
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Disclosure statement: I was contacted by email to review a Vintage Aerial product and the process involved in locating and selecting a photograph. I received a complimentary 12 x 18 framed print of my choice from Vintage Aerial valued at $349 for review purposes. After the review, I retained the product to hang in my home office. In addition, I have contributed blog posts to the Vintage Aerial blog . To review the other material connections I have with genealogy vendors, please see Disclosure Statements.
©2011, copyright Thomas MacEntee