MyHeritage bolsters leadership in the Netherlands with strategic partnerships and first national TV advertising campaign

One Year Full-Access subscription - one-year FULL ACCESS subscription, which includes both the PremiumPlus Family Tree account and the MyHeritage Data Plan.

TEL AVIV, Israel & AMSTERDAM, the Netherlands – November 13, 2014: MyHeritage, the popular family history network, today announced two key partnerships and a national TV marketing initiative that strengthen its leadership position in the Netherlands. The partnerships with popular Dutch genealogy services Aldfaer and Coret Genealogie include product integration and harness MyHeritage technologies to improve the way Dutch people explore their past.

MyHeritage currently has over 850,000 registered users in the Netherlands – about 5% of the population – and more than 80 million users worldwide, between its flagship service MyHeritage and the Geni.com service it operates.

Aldfaer

Founded in 1998, Aldfaer is a comprehensive genealogy freeware distributed by the Aldfaer Foundation that has achieved high popularity among family history fans in the Netherlands. As part of the agreement, MyHeritage will support the Aldfaer Foundation to allow its continued operation. Among the new features Aldfaer will offer a seamless integration of MyHeritage’s unique Smart Matching and Record Matching technologies to bring high accuracy automatic discoveries to the users of Aldfaer, based on MyHeritage’s huge international database of 5.6 billion records and family tree profiles.

“We’re excited to work with MyHeritage”, said Anne van der Ploeg, founder of the Aldfaer Foundation. “They have earned our trust with their ethical approach to business. Aldfaer will continue to grow and thrive and the addition of MyHeritage matching will make it even more valuable for our many users in the Netherlands.”

Coret Genealogie

Coret Genealogie provides several online services dedicated to Dutch genealogy. Founded by Bob Coret in 2003, the services include Stamboom Forum, the most active genealogy forum in the Netherlands and Genealogie Online, a comprehensive online family tree publishing service. MyHeritage has partnered with its founder Bob Coret, a respected genealogist and technologist in the Dutch genealogy community. Coret will be working with MyHeritage as a strategic advisor and technologist to help MyHeritage perfect its offerings in the Netherlands and develop new opportunities within the Dutch market. As of next month, MyHeritage matching technologies will be added to the Genealogie Online service to allow its users to make new discoveries, without transferring data to MyHeritage. Integrations with additional services in the Coret Genealogie portfolio will follow.

“I look forward to working with MyHeritage – a global technology leader – as they strengthen their presence in the Netherlands” said Bob Coret. “The Dutch family history landscape is diverse, exciting and extremely active and the cooperation with MyHeritage will create new opportunities for Dutch family history enthusiasts.”

TV ad campaign

MyHeritage has recently launched a large-scale prime time television advertising campaign in the Netherlands. The campaign features MyHeritage users in the Netherlands sharing their stories, passion and experiences with the service. The voice of the campaign is Dutch celebrity actor, Bram van der Vlugt. In addition to the Netherlands, MyHeritage has simultaneously launched another national TV campaign in Norway.

“Among all countries of the world, the Netherlands stands out in the passion of its people for family history”, said MyHeritage Founder & CEO Gilad Japhet. “We’re delighted to spearhead important new partnerships with Aldfaer and Coret and launch our first national TV campaign to further enhance our Dutch market leadership.”

About MyHeritage

MyHeritage is the leading destination for discovering, sharing and preserving family history. As technology thought leaders and innovators, MyHeritage is transforming family history into an activity that’s accessible and instantly rewarding. Its global user community enjoys access to a massive database of historical records, the most internationally diverse collection of family trees, and ground-breaking search and matching technologies. MyHeritage is trusted by millions of families and provides them an easy way to share their story, past and present, and treasure it for generations to come. MyHeritage is available in 40 languages. www.myheritage.com.

BIG NEWS! MyHeritage Announces Major Collaboration with 23andMe

MyHeritage, the leading destination for discovering, sharing and preserving family history, announces a strategic collaboration with DNA testing site 23andme.

New collaboration combines family trees and DNA to empower individuals to discover and document their ancestry

MOUNTAIN VIEW, California & TEL AVIV, Israel – October 21, 2014: 23andMe, the leading personal genetics company, and MyHeritage, the leading destination for discovering, sharing and preserving family history, announced today a strategic collaboration that will provide an enhanced experience for individuals to discover their legacy based on genetic ancestry and documented family history.

23andMe pioneered autosomal DNA ancestry analysis for consumers, and has created the largest DNA ancestry service in the world. With a simple saliva sample 23andMe can reveal the geographic origins of distant ancestors and help people discover unknown relatives. MyHeritage helps millions of families worldwide find and treasure their unique history with easy-to-use family tree tools, a huge library of more than 5.5 billion historical records and innovative matching technologies for automating discoveries. Integrating the market leading solutions in ancestral DNA and family trees will provide an unparalleled experience for customers of both companies.

“We believe this collaboration with MyHeritage will offer our customers a vastly improved opportunity to build their family tree and discover new connections,” said Andy Page, President of 23andMe. “Given MyHeritage’s technology leadership in the ancestry space and vast global reach, we are excited about the value this relationship will bring to our customers around the world.”

“Combining genealogy with DNA-based ancestry is the next evolution in uncovering family history,” said Gilad Japhet, Founder and CEO of MyHeritage. “DNA testing can connect you to relatives you never knew existed, who descend from shared ancestors centuries ago, but family trees and historical records are critical to map and fully understand these connections. We have great respect for 23andMe’s technology and values, and its pioneering approach to genetics represents strong potential value for our users in the future.”

23andMe will offer its more than three quarters of a million customers around the globe access to MyHeritage’s family tree tools. This will allow 23andMe’s customers to enjoy automated family history discoveries. Smart Matching™ automatically finds connections between user-contributed family trees and Record Matching automatically locates historical records from the billions of records available on MyHeritage, pertaining to any person in the family tree. MyHeritage will utilize 23andMe’s API to provide the best experience for customers, by allowing any two people with matching DNA to explore their family tree connections. MyHeritage will also offer 23andMe’s Personal Genome Service® to its global community of more than 70 million registered users, in addition to the DNA tests it already offers.

The first phase of integration will be complete by early 2015. 

About 23andMe

23andMe, Inc. is the leading personal genetics company dedicated to helping people access, understand and benefit from the human genome. The company’s Personal Genome Service® enables individuals to gain deeper insights into their genetics and ancestry. The vision for 23andMe is to personalize healthcare by making and supporting meaningful discoveries through genetic research. 23andMe, Inc., was founded in 2006, and the company is advised by a group of renowned experts in the fields of human genetics, bioinformatics and computer science. More information is available at www.23andme.com. 23andMe’s health reports are not cleared by the FDA. US customers may purchase 23andMe’s ancestry-only product.

About MyHeritage

MyHeritage is the leading destination for discovering, sharing and preserving family history. As technology thought leaders and innovators in the space, MyHeritage is transforming family history into an activity that’s accessible and instantly rewarding. Trusted by millions of families, its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and ground-breaking search and matching technologies.

MyHeritage empowers families with an easy way to share their story, past and present, and treasure it for generations to come. MyHeritage is available in 40 languages.  www.myheritage.com

MyHeritage partners with EBSCO Information Services to bring MyHeritage to libraries and educational institutions worldwide

MyHeritage

Leading family history network launches an institutional version of its service and unveils exclusive partnership to provide any educational facility with instant access to centuries of history in billions of historical documents from all over the world.

TEL AVIV, Israel & LEHI, Utah & IPSWICH, Mass – October 7, 2014: MyHeritage, the popular family history network, today announced a significant expansion into the institutional education market, with the launch of a dedicated, high-performance family history service for institutions and the signing of a strategic partnership with EBSCO Information Services (EBSCO) to distribute it exclusively.

As the leading provider of online research content for libraries and other institutions, EBSCO’s partnership with MyHeritage reaffirms its commitment to providing first-class content to libraries at affordable prices.

EBSCO Senior Vice President of Product Management Michael Laddin, said: “MyHeritage brings to the table an unparalleled offering of a vast, content-rich database and innovative, easy-to-use technologies. With a proven track-record of supporting customers across the globe, we are very excited about this partnership and the value it will bring to libraries and other educational centers worldwide.”

The new, state-of-the-art MyHeritage Library Edition™ empowers people to discover more about their family history and the lives led by their ancestors. It’s the first product servicing libraries that offers a one-stop-shop of global content, powerful technologies and remote access.

The MyHeritage Library Edition™ provides access to a vast collection of U.S. and international documents online, with images of original documents to enhance research and encourage critical thinking.

Key highlights include:

Vast Global Content
Educational institutions that deploy the MyHeritage Library Edition™ will be able to offer their patrons access to billions of historical documents, millions of historical photos and other resources in thousands of databases that span the past 5 centuries. Available in 40 languages, the MyHeritage Library Edition™ is the industry’s most multilingual family history search engine, breaking down geographical and language barriers in research. The data repository, one of the largest and most internationally diverse of its kind, includes birth, death and marriage records from 48 countries, the complete US and UK censuses, immigration, military and tombstone records and more than 1.5 billion family tree profiles. The database grows at an average pace of more than 5 million records each day.

Powerful Technology
The MyHeritage Library Edition™ builds upon MyHeritage’s deep investment in innovation. Its search engine’s automatic handling of translations, synonyms and spelling variations of millions of names in multiple languages is unparalleled. Its unique Record Detective™ technology takes research one step further by recommending additional records for each record discovered. This enhances research and helps users discover a lot more in less time.

Remote Access
Library members can use the MyHeritage Library Edition™ either at their local library or in the comfort of their own home using remote access.
“The new institutional edition of MyHeritage and our partnership with EBSCO advance our mission to transform family history into an enjoyable, accessible and highly affordable activity for millions of families around the world”, said MyHeritage Founder and CEO, Gilad Japhet. “Curiosity is one of the greatest human qualities. Our product enables users of all ages and means to satisfy their curiosity and enjoy the thrill or discovering their family history at the click of a button”.

About MyHeritage
MyHeritage is a family history network helping millions of families around the world discover and share their legacy online. As technology thought leaders and innovators, MyHeritage is transforming family history into an activity that’s accessible, exciting and easier than ever before. MyHeritage empowers its global community of users with unique social tools, a massive library of historical content and powerful search and data matching technologies. The service is available in 40 languages. For more information visit www.myheritage.com.

About EBSCO Information Services
EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 6,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, point-of-care medical reference, and corporate learning tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 600,000 e-books. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries Inc., a family owned company since 1944.