NBC opened the evening with the season-finale of already renewed Who Do You Think You Are? (Viewers: #2, 5.21 million; A18-49: #2, 1.2/ 5 at 8 p.m.), which lost steam as the season progressed, followed by a two-hour edition of Dateline at 6.40 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m.
My take: last week’s ratings for Episode 6 with Susan Sarandon were 6.35 million viewers with a 1.3 rating/5 share among adults 18-49 at 8 p.m so this is a pretty big drop. The reasons why will need to be analyzed – could it be the new shows premiering on other stations in preparation for May sweeps? Could it be that viewers thought the episode would focus on African-American genealogy and not be applicable to them? (My take is this isn’t true: Episode 2 ratings with Emmitt Smitt were the highest with 7.15 million viewers).
I’ll have a recap of the ratings of the entire Who Do You Think You Are? series later this weekend.
© 2010, copyright Thomas MacEntee