The overnight ratings for Episode 5 of Who Do You Think You Are? with Brooke Shields are up over at MediaWeek:
Over at NBC, recently introduced Who Do You Think You Are? finished first in the 8 p.m. hour in adults 18-49 (1.4/ 6) and second in total viewers, with 5.90 million.
While it is the first time that WDYTYA has led the time slot, overall ratings were down not just for WDYTYA but for most prime-time shows Friday evening. Perhaps it was the warm weather which has hit much of the country or it could be Good Friday and preparations for the Easter holiday.
It is good news that WDYTYA seems to be able to hold its own against other shows – and that’s a good thing.
© 2010, copyright Thomas MacEntee