The overnight ratings for Episode 4 of Who Do You Think You Are? with Matthew Broderick are up over at MediaWeek:
Over at NBC, recently introduced Who Do You Think You Are?, featuring Matthew Broderick last night, finished second in total viewers (6.21 million) and third among adults 18-49 (1.5/ 2) at 8 p.m.
It appears that the ratings are down from last week – the Lisa Kudrow episode brought in 7.1 million viewers and 1.7/ 7 among adults 18-49. My take is that the NCAA basketball playoffs took away viewers – mostly male – who would have watched the Broderick episode with its focus on military ancestors.
© 2010, copyright Thomas MacEntee