The overnight ratings for Episode 2 of Who Do You Think You Are? with Emmitt Smith are up over at MediaWeek:
In week two news, NBC’s Who Do You Think You Are? picked up steam (a rarity for any new series), with a competitive second-place finish in both total viewers (7.15 million) and adults 18-49 (1.8/ 6) at 8 p.m. Comparably, that was an increase of 240,000 viewers and 12 percent in the demo from it’s week-ago series-opener (Viewers: 6.91 million; A18-49: 1.6/ 6 on March 5, based on the final nationals).
Good news! It seems that WDYTYA is “picking up steam” just as we had hoped – a 12% increase!
© 2010, copyright Thomas MacEntee