Have you or your genealogy society recently been bombarded with e-mails from a “Bible and Book Repair” service? Have you been receiving e-mails despite not having an existing business relationship with this company? Have they still been sending you e-mails despite your requests to be removed from their list?
The Last Straw
Yes folks, this is a rant and here is what has set me off this time: all of the above happened to me recently and today’s attempted posting of the following comment on the GeneaBloggers About page was the last straw:
I repair Bibles and other precious books.
I would like to be of service to your members and visitors.
Please contact me at: ____________ if you have any questions or would like a single page poster for your bulletin board.
Thank you, _____________
Visit my website to see what can be done: ________________
As you can see above, I’ll be damned if I give this idiot any advertising so I’ve taken to using the blank lines.
So Why Does It Matter?
The reason I’ve gotten so hot and bothered over this (and I try very hard to let most things just roll off my back . . .) is because I’ve actually reached out to this person via email to advise him on sound e-mail marketing techniques. I’ve sent links and even described how to use MailChimp the way I’ve built up my recent GeneaBloggers E-News mailing list.
Most readers know that I am generous with my time and advice and I’ll pretty much answer any inquiry related to starting a business and marketing or “how did you do this?” etc. as long as a quick response from me will suffice.
So when someone like me who had to learn the ropes of starting a business from scratch and how to embrace effective marketing, actually advises someone on the best way to use e-mail marketing, and they continue their spammy and ineffective practices, and even worse want to spam your website . . . Well you get the picture.
Off the soap box. For now.
©2012, copyright Thomas MacEntee