Rant: When a Business Doesn’t “Get” Marketing

Angry at Business Marketing?

Have you or your genealogy society recently been bombarded with e-mails from a “Bible and Book Repair” service? Have you been receiving e-mails despite not having an existing business relationship with this company? Have they still been sending you e-mails despite your requests to be removed from their list?

The Last Straw

Yes folks, this is a rant and here is what has set me off this time:  all of the above happened to me recently and today’s attempted posting of the following comment on the GeneaBloggers About page was the last straw:

I repair Bibles and other precious books.

I would like to be of service to your members and visitors.

Please contact me at:   ____________   if you have any questions or would like a single page poster for your bulletin board.

Thank you, _____________

Visit my website to see what can be done: ________________

As you can see above, I’ll be damned if I give this idiot any advertising so I’ve taken to using the blank lines.

So Why Does It Matter?

The reason I’ve gotten so hot and bothered over this (and I try very hard to let most things just roll off my back . . .) is because I’ve actually reached out to this person via email to advise him on sound e-mail marketing techniques. I’ve sent links and even described how to use MailChimp the way I’ve built up my recent GeneaBloggers E-News mailing list.

Most readers know that I am generous with my time and advice and I’ll pretty much answer any inquiry related to starting a business and marketing or “how did you do this?” etc. as long as a quick response from me will suffice.

So when someone like me who had to learn the ropes of starting a business from scratch and how to embrace effective marketing, actually advises someone on the best way to use e-mail marketing, and they continue their spammy and ineffective practices, and even worse want to spam your website . . . Well you get the picture.

Off the soap box.  For now.

©2012, copyright Thomas MacEntee


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