The total viewers for the episode were 6.09 million, with a 1.2 Rating and a 4 Share for the key 18-49 demographic. The episode ranked 2nd in its time slot and 4th for the overall evening ranking.
A recent Goldman Sachs Global Investment Research Report by Heath Terry, CFA which tracks the Ancestry.com stock (ACOM), notes a decrease in viewership when compared to previous season averages:
The first episode of the 3rd Season of NBC’s show Who Do You Think You Are? aired on Friday, February 3. The viewership of the episode with Martin Sheen came in at 6 mn, 4% and 6% below 2011 and 2010 averages, respectively, though the time slot was up 46% wk/wk from 4 mn for the series finale of Chuck (Exhibit 1). Total unduplicated audience in Seasons 2 and 1 was 26 mn and 13 mn.
© 2012, copyright Thomas MacEntee