As of today, May 3rd, visitors to GeneaBloggers will see some major changes in terms of content and function.
List of Changes at GeneaBloggers.com
The following features will no longer appear as of May 1, 2017:
- Daily Blogging Beat
- Genealogy Blogging Events
- New Genealogy Blogs
The following features will run through May 31, 2017:
- May I Introduce to You
- The Archive Lady
IMPORTANT: Existing content will NOT BE REMOVED. In fact, several items such as product reviews may be repurposed at my new site (see below). There are over 6,600 posts from the past eight years covering a variety of topics with the number one post being “Is Ancestry a Scam?”
What’s Next for Thomas MacEntee?
Recently, I launched a new website, National DNA Day which has been very successful in serving as a clearing house for DNA and genetic genealogy information as well as saving people money on DNA test kits and more. In the next week, this site will become DNA Bargains.
By June 1, 2017, I will be launching a new and FREE genealogy site with resources for all levels of genealogy and family history, from beginner to expert. This site will also serve as an “umbrella site” under which I can unite my various brands such as High-Definition Genealogy, Hack Genealogy and more. Right now the proposed name is Abundant Genealogy which is line with my philosophy and abundance model.
Why Change is Necessary
Over the past two years I have been able to document a notable decline in genealogy blog traffic while at the same time a greater increase in social media traffic by genealogists and family historians. Here is what the data tells me:
- More genealogists are becoming comfortable with Facebook and sharing family history stories and genealogy successes there. Our demographic has learned how to handle privacy issues and to focus on just genealogy on the largest social media platform in the world.
- A huge growth in Facebook groups related to genealogy means this is where queries and lookups have moved. Any genealogy society that is not at least managing a Facebook page or group is seriously short-sighted.
- Blogging is not dead; it’s just that the blog post itself cannot garner enough traffic without social media as a partner. More and more bloggers are simply freeing themselves of the constraints of platforms like Blogger and WordPress and moving right to Facebook.
- The growth of genealogy on social media will attract more Millennials. If you say “who cares about the Millennials?” remember the same thing was said about the Baby Boomers in the 1970s. This generation will continue to impact the economy and technology for at least the next 20 years.
- DNA and genetic genealogy can no longer be ignored. Every encounter I have in person either in an airport, the supermarket or doctor’s offer, the first thing out of their mouth when I state I am a genealogist is . . . “Does that AncestryDNA test really work?” This tells me the exposure to current marketing – and not just Ancestry which is spending approximately $180 million a year on marketing – is working and we as an industry need to be where the viewers are showing up. Did you know that one of the largest social media growth platforms for DNA testing is YouTube? Just search for “AncestryDNA reveal” and you’ll see people discussing their results.
And as much as I detest “bottom line” discussions I remind myself that I am an entrepreneur. If I spend time on functions that don’t feed the bottom line and don’t expand the genealogy industry, then I need to tweak what I do. I’ve always said that I want to make a “living” in genealogy, not a “killing.” My ability to earn income means I can fulfill my abundance model and provide more free genealogy content.
Is GeneaBloggers For Sale?
To be honest, I am entertaining any serious offers to purchase the geneabloggers.com domain and/or the site infrastructure. But it has to be the right match for my followers. I would hate to see GeneaBloggers gutted and turned into a billboard or a splog (spam blog). It is likely that there will be no sale and as of June 1st, the landing page will point towards the best blogging resources for genealogy and all content will remain.
One of the greatest lessons I learned while working in the corporate law firm world is this: any change needs to be communicated clearly and often. I promise to let you know what’s going on with GeneaBloggers and when any major changes will take place. I appreciate all the years of support you’ve offered to me, my site and to the genealogy community. Change is not easy, but over time we’ll be able to look back and say “This was the right time for change.”
©2017, copyright Thomas MacEntee. All rights reserved.