Is Blogging No Longer Hip?


According to a new study conducted by the Pew Internet & American Life Project, it appears that blogging is no longer “hip” – well at least not for the under-30 set.

There is some very interesting data coming out of this study including the following facts:

  • 1 in 10 internet users has their own blog.  This means there must be about 30 million blogs in the United States.
  • The percentage of users over the age of 30 who maintain a blog is now at 11 % (in 2009) while it was 7% in 2007.
  • The rapid rise of social media including Twitter and Facebook may explain why the appeal of blogging has declined for those under the age of 30.
  • Young folk have become accustomed to the “brevity” inherent with Twitter and status updates.  Over 50% of them now access the Internet via mobile device.
  • But a backlash with the 140-character limit may be growing: sites such as Tumblr and Posterous are becoming more popular for creating quick and easy blogs that offer more characters and more personalization options.

© 2010, copyright Thomas MacEntee

Print Friendly


Loading Facebook Comments ...
Loading Disqus Comments ...