According to a new study conducted by the Pew Internet & American Life Project, it appears that blogging is no longer “hip” – well at least not for the under-30 set.
There is some very interesting data coming out of this study including the following facts:
- 1 in 10 internet users has their own blog. This means there must be about 30 million blogs in the United States.
- The percentage of users over the age of 30 who maintain a blog is now at 11 % (in 2009) while it was 7% in 2007.
- The rapid rise of social media including Twitter and Facebook may explain why the appeal of blogging has declined for those under the age of 30.
- Young folk have become accustomed to the “brevity” inherent with Twitter and status updates. Over 50% of them now access the Internet via mobile device.
- But a backlash with the 140-character limit may be growing: sites such as Tumblr and Posterous are becoming more popular for creating quick and easy blogs that offer more characters and more personalization options.
© 2010, copyright Thomas MacEntee
Comments 4
Is blogging no longer hip? Results of Pew Institute study on youguns, blogging & social media http://su.pr/1P2dIO
Posted 03 Feb 2010 at 23:28 ¶It is interesting isn’t it? (re younger people not blogging as much). It appears there are other more immediate ways to socially connect.
Posted 04 Feb 2010 at 00:57 ¶Blogging Not Hip????? I am a blogger and I am one of the coolest, hippiest, grooviest people I know!
However, as of next month I will be in the over 50 group and I did notice that the poll didn’t even ask about my age group. So I guess there is no need for me to get all riled up. But you know us hip, kool, groovy people tend to be a little high strung LOL
Posted 04 Feb 2010 at 02:51 ¶I have a 19 year old and 14 year old. Blogging has never been hip for them. They are not interested in tweeting. Texting and facebook continue to be the rage for them. I believe at this stage its just about friends, staying connected, a place of their own with no parents to interfere. So parents invade the blogging world, and the kids move out. And yes parents are taking over facebook, and I believe you will soon see the kids moving out. Parents will never be hip in the eyes of their children. Sad but true. Still 21 in my mind.
Posted 04 Feb 2010 at 08:22 ¶