and Google Marriage?

Although I don’t see it, perhaps it is from my perspective of genealogy and family history rather than looking at it from the information services perspective.

Today’s article over at The Street – entitled’s Growth May Attract a Suitor – does a good review of’s growth in terms of revenue, subscribers and profits. It also spectulates that is ripe for the picking especially from a company like Google which is sitting on $32 billion in cash.

I also wonder how much of the speculation is this: one of the co-founders of Google, Sergey Brin, has a connection in the genealogy and family history industry with his wife Anne Wojcicki being one of the founders of the genealogy DNA company 23andMe.

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About Thomas MacEntee

What happens when a “tech guy” with a love for history gets laid off during The Great Recession of 2008? You get Thomas MacEntee, a genealogy professional who’s also a blogger, educator, author, social media connector, online community builder and more. Thomas was laid off after a 25-year career in the information technology field, so he started his own genealogy-related business called High Definition Genealogy. He also created an online community of over 3,000 family history bloggers known as GeneaBloggers. His most recent endeavor, Hack Genealogy, is an attempt to “re-purpose today’s technology for tomorrow’s genealogy.” Thomas describes himself as a lifelong learner with a background in a multitude of topics who has finally figured out what he does best: teach, inspire, instigate, and serve as a curator and go-to-guy for concept nurturing and inspiration. Thomas is a big believer in success, and that we all succeed when we help each other find success.

5 thoughts on “ and Google Marriage?

  1. I’ve come to appreciate for archiving records such as the tattered Gretna Green, Scotland records that took 6 months to flatten out before they could be scanned.

    Google has done a marvelous job with Google Books, Google Maps, etc.

    It would be a perfect match if you ask me.

  2. Even form an information services perspective, this would be a unique move for Google to make. Such a pairing doesn’t find any equivalents in Google’s previous acquisitions. Compare this chart:

    In this list you’ll find no high-premium niche content companies with a subscription model. Merely the energy it would take to switch’s business model, as I think would be imperative for Google, would be enormous. Does Google want to invest so much energy in such an effort? Unlikely.

    I would personally like to see such a deal done (the search function at has a personal hatred of me, I know it). However, I have difficulty seeing how this match is truly a no-brainer, as the referred article suggests.

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