Ancestry Acquires ProGenealogists

progenealogists

This press release was just received from Ancestry this afternoon:

Ancestry.com to Acquire Professional Genealogy Firm ProGenealogists, Inc.

PROVO, UTAH (August 6, 2010) – Ancestry.com Inc. (Nasdaq:ACOM) announced today that it has acquired leading professional genealogy research firm, ProGenealogists, Inc.

Based in Salt Lake City, Utah, ProGenealogists specializes in genealogical, forensic and family history research. During its 10-year history, the firm has become a trusted name in professional genealogy, finding great success with client research and expanding both its domestic and international capabilities.  As a part of Ancestry.com, ProGenealogists will continue to provide premier family history research to its existing clients while extending the Ancestry.com reach across the genealogy value chain.

“We are delighted to welcome ProGenealogists into the Ancestry.com network,” said David Rinn, senior vice president of strategy and corporate development for Ancestry.com. “With this acquisition Ancestry.com can better serve subscribers who are seeking dedicated, personal support in their family history research. As a natural service extension for Ancestry.com, we expect the addition of ProGenealogists will also enhance and expand the professional research offerings currently available through Ancestry.com Expert Connect.”

“Ancestry.com is definitely in a class by itself in the genealogy industry,” said Natalie Cottrill, CEO of ProGenealogists, Inc. “We are excited to become part of the Ancestry.com family and look forward to finding new ways to help more people interested in learning about their roots.”

Terms of the transaction were not disclosed. Ancestry.com does not expect the acquisition to have a material impact on its financial guidance as issued in connection with its second quarter earnings release on July 29, 2010.

ProGenealogists and Ancestry.com have worked together on several initiatives over the past few years including driving the research for the NBC television program, “Who Do You Think You Are?” which traced the family histories of celebrities including Sarah Jessica Parker, Lisa Kudrow, Brooke Shields, Susan Sarandon, Emmitt Smith, Matthew Broderick and Spike Lee. Ancestry.com will continue leveraging the expertise at ProGenealogists for similar initiatives in the future.

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world’s largest online family history resource, with more than one million paying subscribers. More than 5 billion records have been added to the site in the past 13 years. Ancestry users have created more than 18 million family trees containing over 1.8 billion profiles. Ancestry.com has local Web sites directed at nine countries, including its flagship Web site at www.ancestry.com.

About ProGenealogists, Inc.

ProGenealogists, Inc. is a consortium of professional genealogists who specialize in genealogical, forensic, and family history research. The firm services thousands of professional, government, media, and individual clients worldwide. In addition, the firm has published numerous articles and research tools on their award winning website, www.progenealogists.com.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “appears,” “may,” “designed,” “expect,” “intend,” “focus,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “should,” “continue” or “work” or the negative of these terms or other comparable terminology. These statements include statements describing our subscriber base, our activities to enhance subscribers’ experience, our business outlook and our opportunities and prospects for growth. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements.

Factors that could materially affect actual results, levels of activity, performance or achievements, and our ability to execute on our business strategy include those listed under the caption “Risk Factors” of the Ancestry.com Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2010.

We assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise.

Disclosure: please see Disclosure Statements for more information on my material connection with Ancestry.com and other genealogy vendors.

©2010, copyright Thomas MacEntee

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