The total viewers for the episode were 4.99 million, with a 1.0 Rating and a 3 Share for the key 18-49 demographic. The episode ranked 3rd in its time slot and 5th for the overall evening ranking.
This represents a 10% decrease of viewership over last week’s Marisa Tomei episode and a 20% decrease over the premier episode with Martin Sheen. Also of concern is the fact that these are the lowest numbers for any WDYTYA episode over the course of the three seasons (not including repeat episodes.)
I’ve been trying to figure out why the ratings are so low both for the Underwood episode and Season 3. Could it be the lack of winter weather this year? If you remember last year many parts of the country were practically snowed in and it makes sense that television viewership would be up. Also could it be that the economy really is improving and folks who would stay home on Friday evenings now go out to dinner or the movies?
There are seven more episodes of Who Do You Think You Are? to go this season and the way things are looking, I’m wondering if this will be the last season on NBC. Stay tuned.
Here is what fellow genealogists and family historians with their own blogs are saying about WDYTYA:
© 2012, copyright Thomas MacEntee